Views from the corner office.

What happened to CSR?

Phillip Roth’s famous book, The Human Stain, speaks about an irreconcilable mistake in judgment that left an irrevocable “human stain.” Last week there was a “corporate stain” that will surely prove to be an irrevocable judgment call on companies that, in their...

2015’s Ten PR Defining Moments

Generally, the end of each year brings out feelings of wistfulness for what was, or a sense of hope for a fresh start or new opportunities. But no matter how you look at it, this time of year certainly does not pass by without reflection. It also brings out an...
REI: Altruism Or Savvy Marketing?

REI: Altruism Or Savvy Marketing?

By now it’s all over the news…

REI, the privately held niche retailer that primarily sells outdoor recreation gear, sporting goods and apparel, is planning to buck the tide and close on Black Friday, traditionally the biggest shopping day of the year. It will not only close all of its 143 stores but also black out its website and give its 12,000 employees a paid day off so that they can “go outside.” The rationale behind this according to REI President and CEO Jerry Stritzke, is that Black Friday shopping had “gotten out of hand” and the company wanted to “encourage people to get outside, saying “maybe this was one of the most authentic things we could do.”

The dilemma of budgeting for PR

The dilemma of budgeting for PR

How much should small to mid-sized companies budget for PR? Unlike the advertising discipline, which used to have an answer of between 2 and 5 percent of gross revenue, there have been no real guidelines for PR spending, and for good reason. PR has traditionally...
Amazon’s ordinary promotion that wasn’t…

Amazon’s ordinary promotion that wasn’t…

For its 20th anniversary, Amazon decided to create a new shopping “holiday” Prime Day, named after the online retailers membership platform, Amazon Prime. At first glance, other than the self-serving nature of the new “holiday”, the concept appeared to be a stroke of brand marketing genius from the company that more or less pioneered online retail. Touted by Amazon as the day that would upend the other big shopping day of the year, “Black Friday,” excited shoppers prepared to grab deals that would be better than those offered at the traditional start of the holiday shopping season. (Read More->)

Insights from the team.

Re: Netflix and chill out about your future wedding

Greetings!  Well Reply All fans, we’re wrapping up the month of July, which means we’re only hours away from seeing Halloween merchandise for sale. It’s been a great summer so far, and we’re staying busy binge watching all things Netflix (Orange is the New Black! Mad...

How Your Brand Can Join Snapchat’s Takeover

In early April, Bloomberg reported that Snapchat users viewed as many as 10 billion videos each day, up from 8 billion in February. Snapchat isn’t “the next big thing” in social media because it already is the big thing. According to The Motley Fool, roughly one in...

Re: WYR live in an 8 ft box or get stung by bees?

Hi everyone, Thanks for tuning in to Episode 7 of Reply All, our longest episode yet – but trust us, it’s so worth it. We’ve been busy downloading Queen Bey’s new album LEMONADE, skimming the news for our podcast and eating matzo. Happy Passover, y’all! Let’s get...

News about the agency.

Behind the Headlines With Jeff Monford

Why does your organization matter? If you can’t answer that question, your audience won’t understand your organization’s value. Jeff Monford, managing director at The Pollack PR Marketing Group, says successful communication starts with understanding your...

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