Views from the corner office.

Aetna Flexes Its Muscles

Aetna Flexes Its Muscles

Embed from Getty Images Oh dear! Aetna should know better… Staying silent to the storm that is whirling around Aetna regarding its sudden threat to quit most of its Affordable Care Act insurance markets, is a definite no-no in anybody’s PR notebook. Aetna’s Facebook...

What happened to CSR?

Phillip Roth’s famous book, The Human Stain, speaks about an irreconcilable mistake in judgment that left an irrevocable “human stain.” Last week there was a “corporate stain” that will surely prove to be an irrevocable judgment call on companies that, in their...

2015’s Ten PR Defining Moments

Generally, the end of each year brings out feelings of wistfulness for what was, or a sense of hope for a fresh start or new opportunities. But no matter how you look at it, this time of year certainly does not pass by without reflection. It also brings out an...
REI: Altruism Or Savvy Marketing?

REI: Altruism Or Savvy Marketing?

By now it’s all over the news…

REI, the privately held niche retailer that primarily sells outdoor recreation gear, sporting goods and apparel, is planning to buck the tide and close on Black Friday, traditionally the biggest shopping day of the year. It will not only close all of its 143 stores but also black out its website and give its 12,000 employees a paid day off so that they can “go outside.” The rationale behind this according to REI President and CEO Jerry Stritzke, is that Black Friday shopping had “gotten out of hand” and the company wanted to “encourage people to get outside, saying “maybe this was one of the most authentic things we could do.”

The dilemma of budgeting for PR

The dilemma of budgeting for PR

How much should small to mid-sized companies budget for PR? Unlike the advertising discipline, which used to have an answer of between 2 and 5 percent of gross revenue, there have been no real guidelines for PR spending, and for good reason. PR has traditionally...

Insights from the team.

7 Takeaways From #BlogHer16

Senior Account Manager Mariel Yohe attended the annual #BlogHer16 convention August 4-6, 2017. Here were some of the biggest trends and takeaways from the conference: Live broadcast and streaming industry making approximately $10 billion this year, still growing With...

Re: Netflix and chill out about your future wedding

Greetings!  Well Reply All fans, we’re wrapping up the month of July, which means we’re only hours away from seeing Halloween merchandise for sale. It’s been a great summer so far, and we’re staying busy binge watching all things Netflix (Orange is the New Black! Mad...

How Your Brand Can Join Snapchat’s Takeover

In early April, Bloomberg reported that Snapchat users viewed as many as 10 billion videos each day, up from 8 billion in February. Snapchat isn’t “the next big thing” in social media because it already is the big thing. According to The Motley Fool, roughly one in...

Re: WYR live in an 8 ft box or get stung by bees?

Hi everyone, Thanks for tuning in to Episode 7 of Reply All, our longest episode yet – but trust us, it’s so worth it. We’ve been busy downloading Queen Bey’s new album LEMONADE, skimming the news for our podcast and eating matzo. Happy Passover, y’all! Let’s get...

News about the agency.

Global Leaders From the Worldcom Public Relations Group Weigh in on the Pokemon Go Craze and Potential Opportunity for Brands To Leverage Rise of Augmented Reality Technology

Latest Installment of VOXPOPME-Powered “Issues Insights” Predicts AR Uptake From Brands In Key Market Segments Including Travel/Tourism and Consumer NEW YORK – August 10, 2016 – As mobs of consumers continue to comb their surroundings in a never-ending hunt for...

Behind the Headlines With Jeff Monford

Why does your organization matter? If you can’t answer that question, your audience won’t understand your organization’s value. Jeff Monford, managing director at The Pollack PR Marketing Group, says successful communication starts with understanding your...

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