Views from the corner office.
For its 20th anniversary, Amazon decided to create a new shopping “holiday” Prime Day, named after the online retailers membership platform, Amazon Prime. At first glance, other than the self-serving nature of the new “holiday”, the concept appeared to be a stroke of brand marketing genius from the company that more or less pioneered online retail. Touted by Amazon as the day that would upend the other big shopping day of the year, “Black Friday,” excited shoppers prepared to grab deals that would be better than those offered at the traditional start of the holiday shopping season. (Read More->)
The old adage goes, “Nobody ever got fired for choosing IBM.” That seems to mean that the best choice is a safe choice. I’m not so sure. Consider what constitutes a “safe choice.” (Read More->)
Traditionally, PR Generalists were defined as having in depth experience in several industry sectors, as compared to specialty agencies that focused primarily on a single industry. For example, some specialty agencies would solely focus on the tech industry or healthcare industry or on the consumer packaged goods industry. Traditionally clients had greater confidence in specialists and the “sell” for generalists to convince companies that their industry experience matched that of specialists, was often an uphill battle. (Read More…)
So, based on a social media backlash and nasty rants in the media, Starbucks had to retreat from its “Race Together” campaign last week, which was bashed by loud nay-sayers as a negative, when it was meant to be a positive – a way of simply having a conversation and bringing attitude and opinions about race out in the open. After all that is what “café life” is about traditionally, having conversations, no? (Read More->)
Our agency opened its doors on March 25th 1985. It’s been exactly three decades..
So I say, “Hello 30th.” It’s our day…
I think of that day back in ’85 with bewilderment as to how it was possible to open up a new business with two credit cards, one Mac, no email, no cell phones and one client with billing not sufficient in revenue to sustain the agency for one month. Back then we opened as Pollack and Setzer, Setzer being Paul Setzer, who stayed for a year and a half, at which time we became The Pollack PR Marketing Group. (Read More->)
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