Views from the corner office.

Amazon’s ordinary promotion that wasn’t…

Amazon’s ordinary promotion that wasn’t…

For its 20th anniversary, Amazon decided to create a new shopping “holiday” Prime Day, named after the online retailers membership platform, Amazon Prime. At first glance, other than the self-serving nature of the new “holiday”, the concept appeared to be a stroke of brand marketing genius from the company that more or less pioneered online retail. Touted by Amazon as the day that would upend the other big shopping day of the year, “Black Friday,” excited shoppers prepared to grab deals that would be better than those offered at the traditional start of the holiday shopping season. (Read More->)

The Re-defining of PR Generalists

The Re-defining of PR Generalists

Traditionally, PR Generalists were defined as having in depth experience in several industry sectors, as compared to specialty agencies that focused primarily on a single industry. For example, some specialty agencies would solely focus on the tech industry or healthcare industry or on the consumer packaged goods industry. Traditionally clients had greater confidence in specialists and the “sell” for generalists to convince companies that their industry experience matched that of specialists, was often an uphill battle. (Read More…)

Starbucks and McDonalds Raise the Bar on Social Responsibility

Starbucks and McDonalds Raise the Bar on Social Responsibility

So, based on a social media backlash and nasty rants in the media, Starbucks had to retreat from its “Race Together” campaign last week, which was bashed by loud nay-sayers as a negative, when it was meant to be a positive – a way of simply having a conversation and bringing attitude and opinions about race out in the open. After all that is what “café life” is about traditionally, having conversations, no? (Read More->)

Celebrating 30 Years…

Celebrating 30 Years…

Our agency opened its doors on March 25th 1985. It’s been exactly three decades..

So I say, “Hello 30th.” It’s our day…

I think of that day back in ’85 with bewilderment as to how it was possible to open up a new business with two credit cards, one Mac, no email, no cell phones and one client with billing not sufficient in revenue to sustain the agency for one month. Back then we opened as Pollack and Setzer, Setzer being Paul Setzer, who stayed for a year and a half, at which time we became The Pollack PR Marketing Group. (Read More->)

Insights from the team.

Re: Dimitri, you have distracted me from my creative process

Welcome back, everyone! Thanks for tuning in to the latest episode of Reply All. We’ve been busy stuffing our faces with free Chipotle burritos and listening to “The Life Of Pablo”…which may explain why this month, we’re talking fashion, social media, fast food and...

Re: But does Oprah love bread enough to BREADFACE?

And…we’re back! Happy 2016 to everyone, thanks for tuning in to Episode IV of Reply All. We’ve been busy Skimming the headlines, previewing spring fashion, checking out alternatives to our pricey skin/body care products and reading about Jeff Spicoli’s secret meeting...

ReplyAll Podcast, Re: Are You For Serial?

Happy holidays from the Pod Squad! It’s hard to believe the year is nearly over. We hope you’re soaking up the remaining days of Starbucks red cups, Star Wars mania and an Instagram feed full of ugly sweater Christmas parties. Thank you as always for your support and...

News about the agency.

Behind the Headlines With Jeff Monford

Why does your organization matter? If you can’t answer that question, your audience won’t understand your organization’s value. Jeff Monford, managing director at The Pollack PR Marketing Group, says successful communication starts with understanding your...

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