Views from the corner office.

REI: Altruism Or Savvy Marketing?

REI: Altruism Or Savvy Marketing?

By now it’s all over the news…

REI, the privately held niche retailer that primarily sells outdoor recreation gear, sporting goods and apparel, is planning to buck the tide and close on Black Friday, traditionally the biggest shopping day of the year. It will not only close all of its 143 stores but also black out its website and give its 12,000 employees a paid day off so that they can “go outside.” The rationale behind this according to REI President and CEO Jerry Stritzke, is that Black Friday shopping had “gotten out of hand” and the company wanted to “encourage people to get outside, saying “maybe this was one of the most authentic things we could do.”

The dilemma of budgeting for PR

The dilemma of budgeting for PR

How much should small to mid-sized companies budget for PR? Unlike the advertising discipline, which used to have an answer of between 2 and 5 percent of gross revenue, there have been no real guidelines for PR spending, and for good reason. PR has traditionally...

Amazon’s ordinary promotion that wasn’t…

Amazon’s ordinary promotion that wasn’t…

For its 20th anniversary, Amazon decided to create a new shopping “holiday” Prime Day, named after the online retailers membership platform, Amazon Prime. At first glance, other than the self-serving nature of the new “holiday”, the concept appeared to be a stroke of brand marketing genius from the company that more or less pioneered online retail. Touted by Amazon as the day that would upend the other big shopping day of the year, “Black Friday,” excited shoppers prepared to grab deals that would be better than those offered at the traditional start of the holiday shopping season. (Read More->)

The Re-defining of PR Generalists

The Re-defining of PR Generalists

Traditionally, PR Generalists were defined as having in depth experience in several industry sectors, as compared to specialty agencies that focused primarily on a single industry. For example, some specialty agencies would solely focus on the tech industry or healthcare industry or on the consumer packaged goods industry. Traditionally clients had greater confidence in specialists and the “sell” for generalists to convince companies that their industry experience matched that of specialists, was often an uphill battle. (Read More…)

Insights from the team.

Re: WYR live in an 8 ft box or get stung by bees?

Hi everyone, Thanks for tuning in to Episode 7 of Reply All, our longest episode yet – but trust us, it’s so worth it. We’ve been busy downloading Queen Bey’s new album LEMONADE, skimming the news for our podcast and eating matzo. Happy Passover, y’all! Let’s get...

Re: Dimitri, you have distracted me from my creative process

Welcome back, everyone! Thanks for tuning in to the latest episode of Reply All. We’ve been busy stuffing our faces with free Chipotle burritos and listening to “The Life Of Pablo”…which may explain why this month, we’re talking fashion, social media, fast food and...

Re: But does Oprah love bread enough to BREADFACE?

And…we’re back! Happy 2016 to everyone, thanks for tuning in to Episode IV of Reply All. We’ve been busy Skimming the headlines, previewing spring fashion, checking out alternatives to our pricey skin/body care products and reading about Jeff Spicoli’s secret meeting...

News about the agency.

Why the internet has gotten so annoying

As posted on ConsumerAffairs: By Mark Huffman Once upon a time – let’s say five or 10 years ago – the average internet user could enjoy a wide range of free content on the internet in relative peace. Suddenly, there are ads everywhere. Not unobtrusive display...