What is the Value of Mommy Bloggers?

What is the Value of Mommy Bloggers?

According to the report, 68% of new mothers began using “mom-centric social media” and 33% began using social media more. Couple that with the current estimate that mothers control 80% of household spending, it becomes clear why marketers still prefer Moms. Senior eMarketer analyst Jeffrey Grau commented that moms come together to “share information about product deals” – a valuable bonus to marketers.

Social Media is Customer Service

We introduce our first video of our new monthly video series on the 25th of every month, in celebration of our 25th anniversary. This video addresses the role of social media in customer...