According to the report, 68% of new mothers began using “mom-centric social media” and 33% began using social media more. Couple that with the current estimate that mothers control 80% of household spending, it becomes clear why marketers still prefer Moms. Senior eMarketer analyst Jeffrey Grau commented that moms come together to “share information about product deals” – a valuable bonus to marketers.
It started like a small bunch of burning leaves. A little MySpace, here and there – a blog or two. And then the wind picked up. Facebook, YouTube, LinkedIn. Growing from a windstorm to a firestorm, social media is a tornado running wild over the Internet plains.