List: 25 PR Defining Moments

Exxon Valdez Oil Spill The Televised Car Chase September 11, 2001 The Cola Wars of the 1980s US Airways Flight 1549 Fall of the Berlin Wall War Time Coverage Demi Moore’s Cover for Vanity Fair Real-Time Communication Barack Obama’s Social Media Election...

2 Letters Make All the Difference

I’m sitting in a restaurant in Cincinnati last night, surrounded by televisions with the sound turned down. The bartender approaches, and asks if I’d like to hear the TV. I say “sure” expecting him to saunter over to a monitor, and turn up the volume. Instead, he reaches under the bar, and pulls out a Soundog unit.