Look What’s Driving Store Traffic, Purchases And YOU

Who would have thought? You are in a mall, walking by a Macy’s store and oops! You get an alert on your smart phone that Macy’s has a special discount for you if you walk in, right now. Or, you are driving approximately 10 blocks from Taco Bell, and there goes off that alert again – this time with an offer from Taco Bell that’s well worth a stop, rather than the one you had planned on – that coffee shop across the street. It gets better. If you walk into a store often enough, you will be able to click as you enter on the smart phone location and immediately get on a customer loyalty program, enabling you to add points for future purchases, much like frequent flyer programs with miles.

Living Naked

Living Naked

We introduce our fourth guest blogger of our monthly series on the 25th of every month, in celebration of our 25th anniversary this year, Tom Searcy, who helps companies in finding business solutions. Tom Searcy, co-author of  “Whale Hunting: How to Land Big Sales and...
To Market Earth Day — Or Not

To Market Earth Day — Or Not

Wearing my PR marketing hat while reading today’s New York Times’ article by Leslie Kaufman headlined, “At 40, Earth Day Is Now Big Business,” I found that the position taken by Denis Hayes (the national coordinator of the first Earth Day and who is again returning 40...