Who would have thought? You are in a mall, walking by a Macy’s store and oops! You get an alert on your smart phone that Macy’s has a special discount for you if you walk in, right now. Or, you are driving approximately 10 blocks from Taco Bell, and there goes off that alert again – this time with an offer from Taco Bell that’s well worth a stop, rather than the one you had planned on – that coffee shop across the street. It gets better. If you walk into a store often enough, you will be able to click as you enter on the smart phone location and immediately get on a customer loyalty program, enabling you to add points for future purchases, much like frequent flyer programs with miles.