HOW TO CHOOSE A PR AGENCY

The people who manage your communications are just as critical as the communications themselves. Whether it’s staff within your company or an outside agency, their work will inevitably influence your organization’s bottom line, reputation and overall...

5 on Cue with VP of Communications of the J. Paul Getty Trust Ron Hartwig

Ron Hartwig is responsible for the communications group at the J. Paul Getty Trust and serves as a member of the Getty senior management team. Hartwig joined the Getty in 2005 from Hill & Knowlton, Inc., where he spent 24 years in several senior executive positions. He graduated with a Bachelor of Arts degree from the University of Michigan in 1967. In 2007 he was named Professional of the Year by the Public Relations Society of America.

Weiner-gate: Irresistible Fodder

Spirit Airlines jumped on Weiner-gate faster than most, with their well-known marketing prowess. From the same company that targeted Arnold Schwarzenegger a couple of weeks ago, they promoted, this time around, a Weiner Sale that is “Too Hard to Resist,” with the text of the offer reading, “Hurry to book now, before this sale gets hacked.” Tasteless? Definitely, but somehow irresistible and in line for a company who’s president/CEO once shoved himself in an overhead bin to defend his company’s carry-on charges.