The Return of Veterans

The newly minted “America Wants You” campaign is very reminiscent of WWII’s campaign “Uncle Sam Wants You,” — of some 70+ years ago. This time around it is a corporate call to arms – rather than a military one. It is a call for a unified effort to rectify a...

RETOOL YOUR OFFICE CULTURE FOR MILLENNIALS

Charles Darwin once talked about how the species that survive will be those best at adapting to change. Like most businesses, such is the case for PR firms. The change, actually more like a tsunami, is in the makeup and cultural transformation of the office workforce....

THE ENDURING PR VALUE OF BOOKS

In an increasingly digital age, purveyors of news are turning to the Internet and wireless domains with the fervor of the early radio age. It is surprising that in this 21st Century electronic media environment, one of the oldest communication vehicles — the book,...

And The Winner Is – a New PR Definition

Public Relations, although a century old as a discipline, and one in which businesses spend billions of dollars each year, has been, to date, a most misunderstood and often maligned profession, largely because the public at large is not clear on what public relations...