It’s That Time of the Year Again.

Around this time of the year, surprises happen and I am not talking about surprise holiday gifts. People become kinder to each other, more generous, show more care about the less privileged than they are and generally act in ways that they would never consider the...

THE PRACTITIONER’S GUIDE TO SOCIAL INFLUENCER ENGAGEMENT

Nielsen reported recently that consumers trust “real friends” and “virtual strangers” over newspapers, TV, magazines or ads.(1) This trend, coupled with the increased value of third-party endorsements and positive word of mouth, demonstrates a fundamental need to earn...