Say Hello to the Next Generation: iGen

Say Hello to the Next Generation: iGen

More than half the world’s population is under 30. That means 50% of the world’s population was born after the year 1982. Nearly one in five of the world’s population was born after 1994, and they were born at such an astonishing rate that USA Today...
Adapting to the iGen Generation

Adapting to the iGen Generation

iGen, the new consumer that came of age in 2012, landed in a marketplace environment where the online world and real world are inescapably connected. TV is served through computers; printed newspapers, magazines and books are on the decline; the Internet is...