A Retailer’s Woes

Here’s what happens when a retailer remains clueless about the ire it can cause from its own demographics – the iGen generation (sometimes called Generation Z), those born between 1994 and 2000, that just came of age in 2012 as the new consumer. Just look at this past...
Communicating with the iGeneration

Communicating with the iGeneration

Just consider that more than half of the world’s population is under 30 today. That means, 50% of the world’s population was born after the year 1982. Nearly 20% of the world’s population was born after 1994 and they were born at such an astonishing rate, USA...