Our agency opened its doors on March 25th 1985. It’s been exactly three decades..
So I say, “Hello 30th.” It’s our day…
I think of that day back in ’85 with bewilderment as to how it was possible to open up a new business with two credit cards, one Mac, no email, no cell phones and one client with billing not sufficient in revenue to sustain the agency for one month. Back then we opened as Pollack and Setzer, Setzer being Paul Setzer, who stayed for a year and a half, at which time we became The Pollack PR Marketing Group. (Read More->)
The doomsayers are out in force speaking about, or writing, “Marketing is Dead” or even “PR is Dead.” I understand. These make for good headlines. But maybe the headlines would be more real if they read, “Marketing, As We Know It Today, Is Dead.” The functions are never “dead” as long as there are companies that need to connect with their customers. (Read More->)