The Re-Defining of PR Generalists

The Re-Defining of PR Generalists

Traditionally, PR Generalists were defined as having in depth experience in several industry sectors, as compared to specialty agencies that focused primarily on a single industry. For example, some specialty agencies would solely focus on the tech industry or...
Are You on the Content Marketing Road Yet?

Are You on the Content Marketing Road Yet?

According to a recent study by Mass Relevance & The CMO Club, 95% of CMOs say content marketing is important to their business. In droves, organizations both large and small are adding content positions to their executive leadership teams. Petco, Netflix, Coca-Cola and Time Magazine have all hired Chief Content Officers in the last couple of years. And these are only a few of the hundreds, even thousands, of brands that have created content positions. Why? Because content has become the most effective marketing strategy. Read more…

How to Market to the iGeneration

How to Market to the iGeneration

The amount of content written about Millennials is astounding. They’re naturals with technology and can simultaneously use their phone to order a cup of coffee at Starbucks, Instagram a photo of their name spelled incorrectly on the coffee cup, reply to a friend via...