REI: Altruism Or Savvy Marketing?

REI: Altruism Or Savvy Marketing?

By now it’s all over the news…

REI, the privately held niche retailer that primarily sells outdoor recreation gear, sporting goods and apparel, is planning to buck the tide and close on Black Friday, traditionally the biggest shopping day of the year. It will not only close all of its 143 stores but also black out its website and give its 12,000 employees a paid day off so that they can “go outside.” The rationale behind this according to REI President and CEO Jerry Stritzke, is that Black Friday shopping had “gotten out of hand” and the company wanted to “encourage people to get outside, saying “maybe this was one of the most authentic things we could do.”

ReplyAll Podcast, Re: Are We FALLing Too Hard?

ReplyAll Podcast, Re: Are We FALLing Too Hard?

Hi all, Have you ever clicked on the link to a news story and laughed out loud? Like, embarrassingly loud. So loud, that you immediately copy and paste the link into your email and send it around to your coworkers? And within minutes, one of them hits “Reply All” and...
Brands and the Big Scary Dislike Button

Brands and the Big Scary Dislike Button

Earlier this week, Mark Zuckerberg announced that the long requested “dislike” option for Facebook posts and comments was in the works. Despite Zuckerberg’s caveat that the button would convey empathy, rather than negativity, the announcement has caused rumblings among individual users and organizations, alike.