Behind the Headlines With Jeff Monford

Behind the Headlines With Jeff Monford

Why does your organization matter? If you can’t answer that question, your audience won’t understand your organization’s value. Jeff Monford, managing director at The Pollack PR Marketing Group, says successful communication starts with understanding your...
The future of PR: Adapt, or be left behind

The future of PR: Adapt, or be left behind

Many PR pros are familiar with the “client request.” A decade ago, I spoke with a colleague about that very thing. The request was for a specific high-level government cabinet official to speak at their summit conference. My colleague asked the client what it would be...

What happened to CSR?

Phillip Roth’s famous book, The Human Stain, speaks about an irreconcilable mistake in judgment that left an irrevocable “human stain.” Last week there was a “corporate stain” that will surely prove to be an irrevocable judgment call on companies that, in their...