Black Friday on Thursday

Black Friday on Thursday

This year, at many Thanksgiving dinner celebrations, you might hear, “Hurry up with that second helping of turkey. We need to get to the stores!” Sadly, I can hear it happening now… That turkey will get gulped down in favor of shopping for Black Friday, which now...
Aetna Flexes Its Muscles

Aetna Flexes Its Muscles

Embed from Getty Images Oh dear! Aetna should know better… Staying silent to the storm that is whirling around Aetna regarding its sudden threat to quit most of its Affordable Care Act insurance markets, is a definite no-no in anybody’s PR notebook. Aetna’s Facebook...
How to find the right PR agency

How to find the right PR agency

Embed from Getty Images Originally Posted on PR Daily. Every agency account exec knows the knot in the stomach when a hot lead calls and asks, “How many companies in our industry has your agency worked with?” “None,” I say, taking a chance....