List: 25 PR Defining Moments

Exxon Valdez Oil Spill The Televised Car Chase September 11, 2001 The Cola Wars of the 1980s US Airways Flight 1549 Fall of the Berlin Wall War Time Coverage Demi Moore’s Cover for Vanity Fair Real-Time Communication Barack Obama’s Social Media Election...

The Oprah Winfrey Show

First aired on September 8, 1986, nationally syndicated talk show The Oprah Winfrey Show (O) became a PR phenomenon, granting anyone who appeared on it, instant fame and notoriety. It became known for its “Oprah Effect,” turning the everyday into overnight sensations.

Debut Of Roger & Me

Documentary filmmaker Michael Moore marked a moment in time where filmmakers leveraged the power of film to expose political, economic and social injustices in American society. Accountability became an inevitability for corporations and government.

Death of Princess Diana

Princess Diana’s death put the news media on trial as many blamed them for creating the market and incentive that led to her death. Amidst the wall-to-wall coverage, the media was put in the dichotomous position of reporting a story in which they had become a part of.