Crossing the Line…

Within the political arena negative campaigns are commonplace, even expected and accepted. It seems to be the norm to engage political gurus in stealth tactics to “uncover” opponents’ weaknesses or momentary ethical lapses. But short of the political arena where all...

New Study: B2B, Let Me Hear You Humanize in 2011

Digital communities are an integral part of any business-to-business marketing strategy. According to a recent survey by the Worldcom Public Relations Group, the world’s leading partnership of independently owned PR firms, nearly all companies now recognize the importance of social media, but many are still unsure how to use the medium to humanize their brand

Getting Past “Twitter Block”

Twitter can sometimes be foreboding. One logs in, takes a look at that ominous “What’s going on?” question and may think . . . “What is going on?”  And that person may not have an answer.  Sitting there? Drinking water?  Procrastinating on a project? Looking for...