Black Friday on Thursday

Black Friday on Thursday

This year, at many Thanksgiving dinner celebrations, you might hear, “Hurry up with that second helping of turkey. We need to get to the stores!” Sadly, I can hear it happening now… That turkey will get gulped down in favor of shopping for Black Friday, which now...
Aetna Flexes Its Muscles

Aetna Flexes Its Muscles

Embed from Getty Images Oh dear! Aetna should know better… Staying silent to the storm that is whirling around Aetna regarding its sudden threat to quit most of its Affordable Care Act insurance markets, is a definite no-no in anybody’s PR notebook. Aetna’s Facebook...

What happened to CSR?

Phillip Roth’s famous book, The Human Stain, speaks about an irreconcilable mistake in judgment that left an irrevocable “human stain.” Last week there was a “corporate stain” that will surely prove to be an irrevocable judgment call on companies that, in their...

2015’s Ten PR Defining Moments

Generally, the end of each year brings out feelings of wistfulness for what was, or a sense of hope for a fresh start or new opportunities. But no matter how you look at it, this time of year certainly does not pass by without reflection. It also brings out an...
REI: Altruism Or Savvy Marketing?

REI: Altruism Or Savvy Marketing?

By now it’s all over the news…

REI, the privately held niche retailer that primarily sells outdoor recreation gear, sporting goods and apparel, is planning to buck the tide and close on Black Friday, traditionally the biggest shopping day of the year. It will not only close all of its 143 stores but also black out its website and give its 12,000 employees a paid day off so that they can “go outside.” The rationale behind this according to REI President and CEO Jerry Stritzke, is that Black Friday shopping had “gotten out of hand” and the company wanted to “encourage people to get outside, saying “maybe this was one of the most authentic things we could do.”