Building a Global Luxury Hotel Brand

LE Hotels

Recognizing that in today’s marketplace, a global reach in sales, marketing and distribution is essential for any property’s success and growth. L.E. Hotels, a hospitality brand that represents a “limited edition” collection of independently owned and operated properties, reached out to the agency to create a program that would link all of its properties across 18 countries through a global marketing program, and support each individual property’s particular needs and challenges. The program included quarterly regional promotions, trade and local media relations, blogs, newsletters brimming with company and member news and travel/tourism trade shows, as well as social media and native advertising. We also sought out Millennial-focused media outlets and scheduled editorial desk side briefings as a way of maximizing the individual property’s visibility. Recognizing that in today’s marketplace, a global reach in sales, marketing and distribution is essential for any property’s success and growth. L.E. Hotels, a hospitality brand that represents a “limited edition” collection of independently owned and operated properties, reached out to the agency to create a program that would link all properties across 18 countries with global marketing support nuanced to each individual property’s particular needs and challenges. The program included quarterly regional promotions, trade and local media relations, individual property blogs as well as group blogs, newsletters brimming with company and member news, as well as ad concepts designed according to need and opportunity. Additionally we searched out media interest in scheduling editorial desk side briefings as way of maximizing the individual property’s visibility.

Earned Media

Social Media

Content Strategy

Influencer Relations

Media Training

Design

Brand Development

Storytelling

Message Development

Lifestyle Engagement

Product Launch

Community Relations

Website

Corporate Communications

Thought Leadership

Events/Trade Shows