…from Noemi Pollack’s Desk – March
Greetings: This month we noticed that Uber definitely needs better strategic communication counsel, for it found itself in hot water over several very public incidents. And then there was a headline as to who is controlling whom — algorithms or us? Do we remain in the driver’s seat? And how great is it that small business owners are upping their social media budgets more than the expected digital advertising and search engine optimization? But most of all we were gratified when Facebook’s chief became uncharacteristically vocal about Facebook’s growing role in how information is distributed and shared. Could the advent of “Fake News” have propelled this? Maybe you missed some of it, but here it is…
Noemi is Founder and CEO of The Pollack PR Marketing Group, an integrated agency based in Los Angeles with offices in New York, celebrating its 32nd year of driving influence and brand awareness.
Stories You May Have Missed…
Algorithms Control Our Lives: Are They Benevolent Rulers Or Evil Dictators?
From phone apps and GPS maps, to music recommendations and artificial intelligence, our lives are increasingly molded by algorithms. Algorithms are sets of instructions for completing tasks or solving problems, and they are the governing principles of our age-the underlying equations that help us make decisions and, in some cases, make decisions for us. Read More.
Brand Crises On Steroids: Why Uber Is The Trump Of Brands
Once the poster child for the on-demand economy, Uber has steadily devolved into being the poster child for branding disasters. Less than a month after the ride-sharing company provoked massive outrage online after appearing to try to profit off a taxi strike, it has found itself in hot water once again after a blog post by a former female engineer at the company went viral. Read More.
US SMBs Plan to Increase Social Media Budgets in 2017
More than half of US small-business owners anticipate increasing their social media budgets in 2017, according to a recent study. When Infusionsoft asked SMBs about marketing channels where they expect to increase spending, 56% planned to up their social media budget, while a third planned to dedicate more resources to digital advertising and search engine optimization (SEO). One in four said they would increase their budget for email marketing. Read more.
Read Mark Zuckerberg’s 6,000-Word Manifesto On Facebook’s Growing Role In Social Infrastructure
Ever since the election, the Facebook chief has been uncharacteristically vocal about Facebook’s growing role in how information is distributed and shared, and how people connect. (Rumor has it that the scourge of fake news on the social network has him doing some soul-searching.) Read More.
Workshop at the French American Chamber of Commerce
Agency Account Supervisor, Julie Bagdikian, presented the latest Public Relations strategies and techniques for growing a business at the New York chapter of the French-American Chamber of Commerce in February.
Gadgetify: Blurring The Lines
This month, the Agency assesses the value of gadgets developed for brand promotion and how this trend impacts the permeability between marketing and product development. Read Julie Bagdikian’s article on MediaPost.
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The #PPMG broad jump team had its first practice this month, and boy was it a good one. Watch it here. #isitleapyearyet #tgif #centurycity #pollackpr
And We Add A Few Client Highlights…
SodaStream takes on Pepsi’s LifeWTR
When PepsiCo launched a new bottled water brand, LIFEWTR, at the Super Bowl, the agency jumped in to help SodaStream go on the offensive. With PPMG’s strategic and media relations support, CEO Daniel Birnbaum blasted the company, reminding consumers that 45% of bottled water comes from the same municipal sources as tap and that bottled water is the biggest marketing scam of all time. The team secured coverage on CNN International’s “CNN Money with Maggie Lake” and also arranged a editor briefing with Fortune Magazine and Wall Street Journal.
Demonstrating Leadership in AdTech
Programmatic adtech client MediaAlpha was reintroduced to the business and ad media this past month following a feature in the Los Angeles Business Journal. The article spotlighted how the company uses technology to monetize leads that don’t convert. In addition, MediaAlpha compiled some data, and the agency placed an article in DivergeNow, discussing the fact that unless Super Bowl advertisers conduct conversion-focused campaigns following the big game, they are missing out on the opportunity to close leads while brand awareness is high.
Rodeo Drive’s Newest Amenity
Agency client, Luxe Rodeo Drive Hotel, announced its newest amenity – curbside valet service – in grand Beverly Hills style, with an official ribbon cutting ceremony. A Bentley Bentayga provided by O’Gara Beverly Hills, was used to mark the first ever street-level valet service in Rodeo Drive’s history. The Mayor of Beverly Hills, John Mirisch, members of the Rodeo Drive Committee and members of the Beverly Hills Chamber of Commerce were all in attendance.