Digital and Content Marketing To Rebrand a Software Company

Docupace

Strict regulations, required compliance and data security concerns have kept financial services technology in the stone age, for innovation is very risky and costly. Docupace’s turn-key Straight-Through Processing product eliminates those challenges. The company needed to raise awareness with a very niche audience and tapped the agency to develop a long-term comprehensive public relations and digital marketing strategy that would rebrand it as a cyber secure and compliant financial tech firm. We redesigned and implemented a new website, coordinated an advertising campaign, built content marketing, including strategic native advertising, and launched a thought leadership platform — all targeting the C-suite of financial services. Docupace entered the marketplace en force and saw strong growth in the marketplace. Docupace became a trusted FinTech leader for financial services firms.

Earned Media

Digital Communication

Content Strategy

Product Launch

Design

Branding

Crisis Communications

Thought Leadership

Message Development

Keyword Analysis

Strategy

Brand Development

Paid Media

Website

Corporate Communications

Native Advertising

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Content Marketing

Web Development

Search Engine Marketing

Corporate Website

  • Redesigned from existing website
  • Supported client login, profiles and passwords
  • Responsive design with latest CSS