Breaking Through The Holiday Gift Guide ClutterEclipse
When Q4 rolls around, most companies generally do not plan for last-minute marketing initiatives — but Eclipse electronics did. They had a great new product, the TD-M1wireless speakers, and wanted to find a way to get in on the holiday gift-giving season, as well as inform media in advance of the 2014 Consumer Electronics Show (CES). We unleashed a massive national media campaign, and offered an experiential experience by sending review units in advance of CES to national technology, entertainment and lifestyle publications. The resulting highlights speak for themselves; the company was named one of the star products of CES, and garnered major features in Rolling Stone’s 2014 Holiday Gift Guide, Men’s Journal annual Gear of the Year issue, WIRED and many more.