Engaging the Public

National Public Gardens Day

National Public Gardens Day was all about fostering public programs, resources and educational initiatives to instill the importance of environmental preservation and landscape water conservation. In partnership with American Public Gardens Association (APGA), the agency created an annual National Public Gardens Day to inform of the vital role of APGA’s more than 500 gardens and arboreta in promoting environmental stewardship, plant and water conservation and education. On-the-ground agency partners were tapped in five markets to stimulate local interest and support a national media outreach program. On the pre-celebration day a Satellite Media Tour was launched together with a government outreach program and an expansive social media component. The result was a staggering. The 782 million media impressions promoted ecosystem management and the efficient use of water.

Earned Media

Digital Communication

Content Marketing

Influencer Relations

Media Training

Design

Branding

Storytelling

Message Development

Visual Communications

Strategy

Community Relations

Paid Media

Website

Corporate Communications

Event Marketing

Social Media Management

Website Development

E

Video Production

Program Website

  • Informational site with national location-based event tracking
  • Gardening lifestyle-focused
  • Responsive HTML 5 Design

Social Media Management

  • Managed national social media properties
  • Utilized monitoring services including Radian6 and Sysomos
  • Produced blogs and multimedia content
  • Conduction social media marketing campaigns and contests