Hailing The Splendors Of The Quintessential Beach City

Santa Monica CVB

The Santa Monica Convention and Visitors Bureau (SMCVB) wanted to brand its city’s as California’s quintessential beach city as well as a world-class travel destination. Moreover, it wanted to entice worldwide tourists to visit Santa Monica, and have them increase their visitors’ stay, thereby promoting expenditures and supporting local establishments. Specific programming for specific audiences was created, such as the “Fun in the Sun” and the “Endless Summer” as travel and tourism promotions; “Sandy Monica” Mannequin promotion, in support of the new Santa Monica Place opening; the “Surfing Santas” promotion in support of the holiday season; a “Blogger Beach Contest,” as well as group FAM Trips for culinary media, bloggers, among others. A media outreach blitz triggered 400 million national and international.

Earned Media

Digital Communication

Content Marketing

Influencer Relations

Media Training

Design

Branding

Storytelling

Message Development

Visual Communications

Community Relations

Strategy

Paid Media

Website

Corporate Communications

Event Marketing

Social Media Management

E

Video Production

Social Media Management

  • Managed social media properties
  • Produced blogs and multimedia content
  • Created social media marketing programs and contests