Helping Bubbles Break Through the Hotly Competitive Beverage and Appliance Spaces


When SodaStream wanted to reposition itself from home soda maker to a wellness product that spurs healthy hydration, we got creative, looking for ways to inject the brand into news cycles throughout the year. Just a couple from our first year: a petition calling for the inclusion of cannonballs and bellyflops in Rio 2016 Olympics that garnered more than 7,000 signatures and drove great visibility through news and social media. Then, during a moment of election exhaustion, we reminded consumers, “Presidential Candidates Aren’t The Only Ones Who Need To Drink More Water,” and supplied an infographic on the poor state of hydration in the U.S.” Together with ongoing media relations that inserted SodaStream into conversations about healthy hydration, the results are staggering – with media impressions in the billions.

Earned Media


Digital Communication

Content Marketing