Crowdfunding Headlines a Trade Show

IBTM

For an upcoming trade show in Las Vegas, America’s Incentive Business Travel and Meetings (AIBTM) expo needed to create compelling brand content and generate market interest to ensure its stakeholders would also attend its show in Chicago. Tying into a trend of mining the voice of the customer, we executed a strategy to engage stakeholders to actually become a part of the show rather than just attend.  Using crowdsourcing as the show’s value promise, we developed a buzzworthy theme, “Defining the Future of Meetings…Together” to generate attendee enthusiasm.  A conference keynote speaker focused on audience response technology to gather real-time input on the future of the industry. The results: a 165% increase in corporate buyers, a 33% increase in hosted buyer acceptance and a 51% spike in new attendance at the renamed IBTM.

Earned Media

Digital Communication

Strategy

Events/Trade Shows

Message Development

Thought Leadership

Paid Media

Corporate Communications