Helping a Municipality Integrate The Science of Wellbeing Into Government Policies

Santa Monica Wellbeing Project

The City of Santa Monica needed to better understand the community for more informed policies and community initiatives, but realized that it lacked the right type of data. So it set out to do something that had never been done before: integrate the science of wellbeing into the foundation of the local government. The core of the Wellbeing Project, the city’s winning entry in the Bloomberg Philanthropies Mayor’s Challenge, is a comprehensive index of analysis developed in partnership with renowned research firm RAND Corporation and New Economics Foundation. The agency worked closely with the project to distill and communicate the data for public consumption, consulted on website development and to assist in strategically implementing change within the city based upon findings. The launch of the index solidified the city’s thought leadership platform in sustainability and health and wellness.

Earned Media

Content Marketing

Influencer Relations

Reputation Management

Partnerships

Media Training

Design

Branding

Storytelling

Health and Wellness

Message Development

Youth Marketing

Visual Communications

Community Relations

Thought Leadership

Website

Corporate Communications

Strategy

Event Marketing

Product Launch