A Pledge to Eat Healthy Engages a Community

Eaturna

Shopping for healthy food products at the grocery store can be challenging, due to the overwhelming choices and often conflicting nutritional information. With the introduction of Eaturna’s chef-created, prepared food products, the agency was challenged to cut through the clutter of the competition, and create rapid brand awareness for Eaturna foods in one neighborhood as a trial. The “Eaturnalize your Neighborhood” experiential product launch focused on word-of-mouth marketing, signed pledges committing to healthy eating habits, “Partnership for Healthy Neighborhoods” street teams driving consumer trial, family-focused community events and partnerships where Eaturna food got tasted. Within 60 days, the entire neighborhood had been reached one-on-one and pledged to eating healthy.

Earned Media

Influencer Relations

Experiential

Kid-Focused

Design

Community Relations

Partnerships

Family-Focused

Message Development

Product Launch

Health and Wellness

Word of Mouth

Brand Development

Events/Trade Shows

Lifestyle Engagement

Multi-Channel Marketing