Rebranding a Product To Redefine A Retail Category

Human Touch

When the nation’s leading supplier of massage chairs looked to us for a strategy to showcase the company’s newly re-branded consumer product division, we started by maximizing visibility of Human Touch and its award-winning HT-7450 Zero-Gravity Massage Chair at key technology and design trade shows that focused on wellness, design and technology. At CES and Las Vegas Market, we played into the weariness of trade show participants and attending media, and engaged national broadcast media outlets to take a moment to “experience” the H-7450 massage chair themselves.  Our national public relations campaign completely re-focused media perception of the product category itself — massage chairs — from just “simple comfort/luxury indulgence” to essential lifestyle,health and wellness.

Earned Media

Digital Communication

Health and Wellness

Content Marketing

Events/Trade Shows

Lifestyle Engagement

Message Development

Product Launch

Brand Development

Corporate Communications

Strategy

Millennial Engagement

Social Media Management

Social Media Marketing

Social Media Management

  • Managed social media properties
  • Managed social media marketing and contests
  • Produced blogs and multimedia content