Building a Brand, By Word Of MouthKeller Fay Group
In today’s digital age, traditional marketing techniques are frequently underrated. With CMOs committing budgets against social media campaigns, other marketing tactics often fade into the background. Keller Fay Group, a marketing research and consulting company, tasked the agency with renewing market interest in its proprietary Word Of Mouth (WOM) marketing. To legitimize Keller Fay’s research findings and connect with its stakeholders, the agency established partnerships with the University of Southern California’s Marshall School of Business and automotive retail data site Edmunds.com, who assisted in gathering appropriate high-profile Fortune 500 marketing executives for presentations about the company’s insights around supercharging sales results. Through word of mouth, of course, Keller Fay was able to net direct business and thought leadership opportunities.