Solving Infrastructure ChallengesThe Keston Institute for Public Finance and Infrastructure Policy at USC
Developing a media relations campaign for The Keston Institute for Public Finance and Infrastructure Policy at USC came with unique challenges. Keston’s research and educational outreach activity was complex and far from palatable for mainstream media relations. We were tasked with positioning this non-partisan center as a thought leader in the advancement of knowledge, research and public policy advocacy for California and the nation’s public finance and infrastructure challenges. We identified timely and relevant infrastructure challenges and drew upon key learnings from the Institute’s forums, which often represented top players in state and municipal agencies, corporate executives and academic thought leaders. Keston has been featured on national broadcast news and public affairs radio shows across the country and become a much sought-after resource to local and state governments.