Designing an Experiential Lifestyle Marketing Platform For a Hotel Chain

Luxe Hotels

The challenge for Luxe Hotels was to design an experiential- and lifestyle-synchronized communications platform that would work for both Luxe Hotels (and branded properties) and L.E. Hotels, a collection of premier independent hotel properties across 31 countries. Multi-channel digital communications streams had to work in concert with each other regarding overall positioning and messaging, and needed to be dynamic by design, addressing different audiences from various angles. The programming was designed to be foundational and sustainable, as the brand expanded. We implemented an overarching brand platform and specific programming per business unit, that included a Brand Share of Voice and Consumer Engagement as well as Partnerships and Quarterly Engagement, Influencer Marketing and Special Promotion programming that would be tied to seasonal happenings, news cycle or opportunistic events.

Earned Media

Digital Communication

Trade Shows

Influencer Relations

Reputation Management

Millennial

Lifestyle Engagement

Design

Brand Development

Storytelling

Community Relations

Partnerships

Message Development

Book Marketing

Experiential

Product Launch

Content Strategy

Social Media

Paid Media

Website

Corporate Communications

Events

Health and Wellness

Multi-Channel Marketing

Content Marketing Sites

  • Two travel/tourism focused content sites
  • Lifestyle-focused design
  • Responsive HTML 5 Design

Social Media Management

  • Managed 26 Social Media Properties
  • Utilized monitoring services including NUVI, Radian6, and Sysomos
  • Produced blogs and multimedia content