From DIY to Digital Lifestyle Brand Marketing

Micron Consumer Products

Crucial.com, a division of Micron Consumer Products and a leading online retailer specializing in computer memory upgrades, needed to increase awareness of their do-it-yourself memory upgrade as an easy solution for computer problems that plague consumers on a daily basis. In Phase 1, we utilized consumer survey research, satellite and ground media tours, media mailers, infographics and aggressive media relations strategies, to speak to the computer-induced frustration and stress that results from an underperforming computer — with the easy solution, of course, offered by Crucial.com. In Phase 2, the agency commanded audience attention through creative lifestyle campaigns such as “Love Your Computer”, “Get Tough on Your Computer”, and the nationwide search for the “Official, Unofficial Office Computer Go-to Superstar” – and resulted in over 100 million media impressions.

Earned Media

Digital Communication

Content Strategy

High ROI

Design

Brand Development

Storytelling

Lifestyle Engagement

Message Development

Keyword Analysis

Experiential

Lab 186

Multichannel Marketing

Website

Corporate Communications

Thought Leadership