Branding California’s Quintessential Beach City

Santa Monica CVB

The Santa Monica Convention and Visitors Bureau (SMCVB) wanted to brand its city as California’s quintessential beach city, as well as a world-class travel destination. Moreover, it wanted to entice worldwide tourists to visit Santa Monica, and have them increase their stays, thereby promoting expenditures and supporting local establishments. We developed and executed creative lifestyle programming for specific audiences, such as the “Fun in the Sun” and the “Endless Summer” as travel and tourism promotions; the “Sandy Monica” Mannequin promotion, in support of the new Santa Monica Place mall opening; the “Surfing Santas” promotion in support of the holiday season; a “Blogger Beach Contest,” as well as group familiarization trips for culinary media, bloggers, among others. A media outreach blitz triggered 400 million national and international hits.

Earned Media

Digital Communication

Content Marketing

Brand Development


Influencer Relations

Message Development

Visual Communications

Community Relations

Lifestyle Engagement

Events/Trade Shows


Social Media Management


Video Production

Social Media Management

  • Managed social media properties
  • Produced blogs and multimedia content
  • Created social media marketing programs and contests