Celebrating An Iconic Landmark

The Santa Monica Pier

The Santa Monica Pier, the West Coast’s last remaining pleasure pier, turned 100 years old. Its rich history conjured up nostalgia of a bygone era. When called upon to awaken memories, our agency brought it all back by engaging the surrounding community as well as national and international tourists as part of the celebration. We launched a nationwide online and offline media blitz focusing on the iconic pier’s legacy and its value for future generations, as well on a series of celebratory events such as the SideShow at the Pier, Schools Out!, La Monica Ballroom Redux and Centennial Day, to gain exposure and get a myriad of stories out about the pier. Social media outreach alone, netted an estimated 3 million impressions plus 400 million media impressions.

Earned Media

Social Media

Lifestyle Engagement

Community Relations

Experiential

Family-Focused

Message Development

Events/Trade Shows

Millennial Engagement

Crisis Management

Lab 186

Partnerships

Social Media Management

E

Video Production

Social Media Management

  • Managed social media properties
  • Handled large event logistics online
  • Coordinated with community leaders