Helping the Writing Experts Find Their VoiceThe Writer
The Writer consultancy enjoyed a heavy media presence in the UK, but had no brand visibility stateside. With its first US office opening in New York, the mission was to establish thought leadership in brand language writing and training as well as generate media coverage. Tying The Writer’s services to the current conversation about impactful content marketing, we targeted influencers in key industry silos in need of a content makeover. Our media outreach campaign aimed to shift “content” to “conversation” marketing to showcase The Writer’s unique value proposition that focused on the importance of a differentiated “brand voice.” We also secured a webinar with PR Daily and a session at the Advanced Learning Institute’s 2015 Strategic Internal Communications Conference that opened up additional speaking platforms.