An Experiential Fundraising Campaign Mobilizes The Nation

USO

With more than 2.5 million men and women serving in the armed forces and more than 4 million family members, the troops and their families depend upon the USO for critical programs and support. While the USO thrives through donations from major corporations and strategic partners, the agency, as their agency of record, saw an opportunity to tap an under-represented source of income through grassroots individual fundraising. Events such as Barbecue for the Troops, leveraging the quintessential summer backyard barbecue, and Dance for the Troops, targeting school dances and New Year’s galas, were designed to mobilize individuals into throwing fundraisers in their local communities. Each campaign was supported with media relations, strategic partnerships, and organizational outreach.

Earned Media

Digital Communication

Content Strategy

Experiential

Family Focused

Design

Storytelling

Community Relations

Millennial Engagement

Lab 186

Message Development

Events/Trade Shows

Word of Mouth

Thought Leadership

Brand Development

Paid Media

Website

Strategy

Partnerships

Multi-Channel Marketing